An introduction to strategic issues and effective practices of communication between organizations and their constituencies. These include the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys and designing integrated campaigns. 02/03/2015-05/14/2015 Lecture Tuesday, Thursday 01:40PM - 03:10PM, Jetter School of Business, Room 106
- Professor: Edward Thomas
Skill Level: Beginner