An introduction to the theory and practical application of marketing principles. The basic objectives are to provide an introduction to marketing concepts, the role of marketing in the firm and the various factors that influence marketing decision-making. 02/02/2015-05/15/2015 Lecture Monday, Wednesday, Friday 11:30AM - 12:30PM, Jetter School of Business, Room 106
- Professor: Edward Thomas
Skill Level: Beginner